About
Lilifi is a clothing brand for women and children. The name suggests a playful world of colors, movements and freedom. The project is focused on visual identity and different ways to explore the world of lilifi.
Lilifi wants to bring a remarkable identity connecting fashion with women and kids, showing that fashion can be fun, joyful and comfortable at the same time.
The new logo came from the combination of brand name and the colours of the children’s universe. The approach was to represent the multi-brand women’s and children’s fashion in a fun and edgy way.
